Jakarta, October 24, 2025 — The Master’s and Bachelor’s Programs in Agribusiness, Faculty of Science and Technology, UIN Syarif Hidayatullah Jakarta, successfully held a Stadium Generale entitled “Digital Marketing Strategies in the TikTok Era: Enhancing the Competitiveness of Agribusiness Products” on Friday, October 24, 2025, at the Theater Room, 2nd Floor, Faculty of Science and Technology.
The event featured Fariz Prasetya Kharismawan, Partnership & Engagement Representative of TikTok E-Commerce Indonesia, as the keynote speaker, and was moderated by Dr. Puspi Eko Wiranthi, S.E., M.Si., M.Sc. The session was attended by faculty members, students of both Master’s and Bachelor’s Agribusiness programs, and the academic community of the Faculty of Science and Technology.
In his presentation, Fariz Prasetya Kharismawan shared insights on current trends and strategies for leveraging TikTok as a digital marketing platform, particularly in enhancing the visibility and competitiveness of agribusiness products. He emphasized the importance of creativity, consistency, and understanding audience behavior in developing effective marketing campaigns in the digital era.
This initiative represents a strategic effort by the Agribusiness Program to strengthen students’ competencies in digital marketing and technology-based entrepreneurship. Through collaboration with TikTok, students are exposed to practical approaches in promoting agribusiness products aligned with current industry dynamics.
Moving forward, this collaboration will be integrated into the Agribusiness Marketing Management course, aiming to provide students with hands-on learning experiences. Additionally, students will have the opportunity to obtain official digital marketing certification from TikTok, recognizing their professional competence in the field.
By organizing this program, the Agribusiness Program of UIN Jakarta hopes to empower its students not only with theoretical knowledge but also with practical digital marketing skills. This will enable them to creatively and professionally promote agribusiness products, enhancing their competitiveness in the fast-evolving digital economy.